Cupcake

We are Cupcake!

Purpose driven

Purpose

Help people exercise their brains while having fun.

Mission

Be the #1 word game company in the world.

Focus on the player
  • - Everything we do is related to our players somehow
  • - Great game and customer service
  • - Revenue is the result of a great user experience
“There is only one boss. The customer. And she can fire everybody in the company from the CEO on down, simply by spending her money somewhere else.” - Sam Walton
Be goal oriented
  • - Your job is not what you do, but the goal you pursue
  • - The best way to get to somewhere is to know where to go
  • - It’s important to remember how a taks can help a specific goal
  • - If what you’re doing is not going to help a goal, stop it!
“Will it make the boat go faster?” - Ben Hunt-Davis
Use data to learn
  • - Decisions should be made over data
  • - No guesses
  • - It’s important to try new things and learn from them with data
“If you can't measure it, you can't improve it.“ - Peter Drucker
Keep it simple
  • - Perfect is the enemy of good
  • - Keeping things simple allow us to learn faster
  • - What we decide not do is as important as what we do
“Done is better than perfect.” - Sheryl Sandberg
Be a team player
  • - We need people willing to help one another in order to make a great company
  • - There is no space for selfishness
  • - Communication is very important
“If you want to go fast, go alone. If you want to go far, go together.” - African proverb
Manage yourself
  • - Management is everyone’s job
  • - Be organized and have ownership of your work
  • - Figure out the best way to get things done
  • - Step up when in need for help from the team
"Great people are self managed. They don't need to be managed. Once they know what to do they will figure out how to do." - Steve Jobs
Pursue growth and learning
  • - Learn continuously and always try to be better than the previous day
  • - Value feedback from all team members
  • - Listen and follow the advices from more experienced team members
  • - Adapt to new challenges as they come
“You don’t build a business - you build people - and then people build the business.” - Zig Ziglar

Managing by values

LEARN MORE

Story

Worldwide company

We are a Brazilian and Estonian company.

Growth

Doing profitable UA for 3 years.

Games

Letters Monster
Letters Blast
Letters of Gold
Words of Gold
Numbers of Gold

Community

 Marie-jo Peboscq I love this game. Great for working the brain!
 Lynn van Aswegen Fun and challenging. Whatever you do don't make it easier. Best part of the game is the challenge even if it takes days to progress!
 Vivienne Milne I do love this game!

Cross promotion

We encourage our player to know all the games.

100% Remote

We don’t have an office. We have people all around Brazil. And the world.

Morungava, Brazil
1 person
Morungava, Brazil
1 person
Porto Alegre, Brazil
4 people
Porto Alegre, Brazil
4 people
São Paulo, Brazil
4 people
São Paulo, Brazil
4 people
Recife, Brazil
1 person
Recife, Brazil
1 person
Leipzig, Germany
1 person
Leipzig, Germany
1 person
Nomad
1 person
Nomad
1 person
Bielefeld, Germany
1 person
Bielefeld, Germany
1 person

Team

João Vítor de Souza CEO
Porto Alegre, Brazil
Pedro Viegas COO
São Paulo, Brazil
Eduardo Selvero CCO
Porto Alegre, Brazil
Fabrício Anzorena Developer
Morungava, Brazil
Leonardo Sommermeyer Artist
Nomad
Yulan Cardoso Game Designer
Porto Alegre, Brazil
Allan Silva Developer
Recife, Brazil
Renato Pereira Developer
São Paulo, Brazil
André Batista Artist
Leipzig, Germany
Julie Teixeira Business Intelligence Analyst
São Paulo, Brazil
Gabriel Martins Developer
Porto Alegre, Brazil
Kaio Setin Marketing Analyst
São Paulo, Brazil
Tuani Carvalho Community Manager
Bielefeld, Germany

Programs