MVP for games

MVP (Minimum Viable Product) is a very popular term around startups. It is a way to test a product with the miminum amount of features. Instead of waiting a year to launch a product full of features and find out what is wrong, you can launch the product in a few months with a few core features and find out what needs to be improved. How to do the same with games?

First, it’s important for you to understand what are the key parts of your game. What is the main mechanic of your game? That’s what you need to validate. If the main mechanic is not fun, it doesn’t matter how many extra features you put in your games. After validating the main mechanic, you need to validate every new feature. Looks like something that takes work, but in the end you are saving time by not developing things you don’t need.

Cupcake launched its first two games (Letters of Gold and Words of Gold) with 20 levels each. The mechanic used on Letters of Gold was validated in games in English, but not in Portuguese. That was our validation goal. In Words of Gold the goal was to validate if the mechanic from scrabble would also work in single player mode.

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Author: João Vítor de Souza

CEO of Cupcake Entertainment