The importance of First Time User Experience (FTUX)

A lof of people talk about UX but few talk about FTUX. Products care a lot about user experience inside the game, but what is the point of having a good overall experience if the first one is not good? Hence term First Time User Experience (FTUX), the first experience of the user with your product/game.

Nowadays with F2P players give up on a game in seconds and move to the next. You have a few seconds to convince the player that your game is worth to be played. Don’t waste time showing cutscenes, menus and maps before the game really starts. Make the player go right to the gameplay. If the player doesn’t understand how to play they will leave. That’s it.

Make the first experience with the game easy and fast. If the first interaction with the game takes too much time to end, the user will get bored and leave. If the game is level-based, make sure the first level is a fast winning. It will make the player liberate dopamine fast. The time spent by each player can be different but the experience needs to be good for everyone.

On Cupcake games, like Numbers of Gold, we do exactly that. The first levels are fast and give a feeling of fast progression. Play them to understand how it is done. If you already played them, play them again, but this time with an analytic view.

Support articles:
http://pt.slideshare.net/DoriAdar/how-to-make-people-love-your-game-in-90-seconds-ors-less
http://www.pocketgamer.biz/news/62827/ftue-clash-royale/
http://www.pocketgamer.biz/tag/1513/first-time-user-experience/

Author: João Vítor de Souza

CEO of Cupcake Entertainment