No guesses, use metrics

We talked before about the importance of validating your game through MVP. You can lose a lot of time discussing ideas that can be tested directly with final users and validated through metrics. If you are not sure if something is gonna work, it’s not up to you to guess what the user is gonna think. Put the game in front of your users and use metrics to be able to measure if things are working or not. This also works for improvements to your game. You’ll notice that what you think is gonna work doesn’t, and what you think it is not gonna work actually does. Seeing the impact in retention of the changes made is a good way to check how things are going.

Before launching Numbers of Gold, we had a lot of doubts about things that could work or not. We decided not to waste time with philosophic discussions and launched the game with these doubts. After a few days we had enough data to see what was working and not working. This saved us a lot of time and allowed us to work in other important stuff.

Support articles:
http://venturebeat.com/2015/07/23/lessons-from-zynga-data-is-essential-but-it-shouldnt-rule-your-world/
https://www.youtube.com/watch?v=4w6LohQ0-wk

Author: João Vítor de Souza

CEO of Cupcake Entertainment