LTV, CPI, KPI, WTF?

You must have seen a lot of different acronyms in game analysis and were not sure what each one meant. Not everyone should be a specialist on them, but understanding what they mean is important to improve team communication. Let’s go:

  • LTV (lifetime value)
  • CPI (cost per install)
  • KPI (key performance indicator)
  • ROI (return on investment)
  • DAU/WAU/MAU (daily/weekly/monthly active users)
  • ARPU (average revenue per user)
  • ARPPU (average revenue per paying user)

Support material:
http://www.gamesbrief.com/2014/05/a-comprehensive-list-of-metrics-for-free-to-play-games/


Author: João Vítor de Souza

CEO of Cupcake Entertainment