Cupcake may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly enable Cupcake to identify you. The types of non-personal data Cupcake may collect and use include, but are not limited to: (i) device properties, including, but not limited to unique device identifier or other device identifier (”UDID”); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) geographical data such as zip code, area code and location; (v) game score and achievements; (vi) other non-personal data as reasonably required by Cupcake to enhance the Services and other Cupcake products and services.
Cupcake may use and disclose to Cupcake’s partners and contractors the collected non-personal data for purposes of analyzing usage of the Services, advertisement serving, managing and providing the Services and to further develop the Services and other Cupcake services and products.
YOU RECOGNIZE AND AGREE THAT THE ANALYTICS COMPANIES UTILIZED BY CUPCAKE MAY COMBINE THE INFORMATION COLLECTED WITH OTHER INFORMATION THEY HAVE INDEPENDENTLY COLLECTED FROM OTHER SERVICES OR PRODUCTS RELATING TO YOUR ACTIVITIES. THESE COMPANIES COLLECT AND USE INFORMATION UNDER THEIR OWN PRIVACY POLICIES.
Likely situations when you make personal data available to Cupcake include, but are not limited to: (i) registration for Services, contests and special events; (ii) accessing Services using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; and (iv) otherwise through use of Cupcake Services where personal data is required for use and/or participation.
The types of personal data may vary depending on the type of activity you are engaged in. The personal data Cupcake may collect, process and use may include, but are not limited to your name, screen/nick name, Cupcake Services’ or third party service ID, e-mail address, photo or other image, birthdate, sex, address, friend connections, avatar image; and location (only if directly identifiable to you, otherwise Cupcake treats location as non-personal data).
Cupcake may use collected personal data for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving) and to further develop the Services and other Cupcake services and products. Cupcake may combine non-personal data with personal data.
Cupcake may use your personal data to send messages to you with informative and/or commercial content about Cupcake’s services or third party products and services Cupcake thinks may be of interest to you, such as new features and services, special offers and updated information.