PRIVACY POLICY
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Cupcake Entertainment Oü (“Cupcake”), its parent and its subsidiaries respect the privacy rights of our users and are committed to protecting the information collected through its online products, online services and websites including, but not limited to Cupcake’s Fancy Animals and other games (together “Services”). Cupcake has adopted this privacy policy (“Privacy Policy”) to explain how Cupcake collects and uses the information collected in connection with Cupcake’s Services.

Should you have any questions relating to this Privacy Policy, please contact us at contato@cupcakese.com or alternatively at Vilmsi 11, 10126, Tallinn, Estonia.

BY INSTALLING, USING, REGISTERING TO OR OTHERWISE ACCESSING THE SERVICES, YOU AGREE TO THIS PRIVACY POLICY AND GIVE AN EXPLICIT AND INFORMED CONSENT TO THE PROCESSING OF YOUR PERSONAL DATA IN ACCORDANCE WITH THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT INSTALL, USE, REGISTER TO OR OTHERWISE ACCESS THE SERVICES. Cupcake reserves the right to modify this Privacy Policy at reasonable times, so please review it frequently. If Cupcake makes material or significant changes to this Privacy Policy, Cupcake may post a notice on Cupcake’s website (www.cupcakese.com) along with the updated Privacy Policy. YOUR CONTINUED USE OF SERVICES WILL SIGNIFY YOUR ACCEPTANCE OF THE CHANGES TO THIS PRIVACY POLICY.

Non-personal data

For purposes of this Privacy Policy, “non-personal data” means information that does not directly identify you. Additionally, non-personal data means “aggregate” and “de-personalized” information, which is data Cupcake collects about the use of Cupcake Services, from which any personally identifiable data has been removed.

Cupcake may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly enable Cupcake to identify you. The types of non-personal data Cupcake may collect and use include, but are not limited to: (i) device properties, including, but not limited to unique device identifier or other device identifier (”UDID”); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) geographical data such as zip code, area code and location; (v) game score and achievements; (vi) other non-personal data as reasonably required by Cupcake to enhance the Services and other Cupcake products and services.

Cupcake may use and disclose to Cupcake’s partners and contractors the collected non-personal data for purposes of analyzing usage of the Services, advertisement serving, managing and providing the Services and to further develop the Services and other Cupcake services and products.

YOU RECOGNIZE AND AGREE THAT THE ANALYTICS COMPANIES UTILIZED BY CUPCAKE MAY COMBINE THE INFORMATION COLLECTED WITH OTHER INFORMATION THEY HAVE INDEPENDENTLY COLLECTED FROM OTHER SERVICES OR PRODUCTS RELATING TO YOUR ACTIVITIES. THESE COMPANIES COLLECT AND USE INFORMATION UNDER THEIR OWN PRIVACY POLICIES.

Ad Serving Technology

Cupcake reserves the right to use and disclose the collected non-personal data for purposes of advertisement by Cupcake or Cupcake’s partners and contractors. Cupcake may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services. Cupcake or third parties operating the ad serving technology may use demographic and location information as well as information logged from your hardware or device to ensure that appropriate advertising is presented within the Service. Cupcake or third parties may collect and use data for this purpose including, but not limited to IP address (including for purposes of determining your approximate geographic location), UDID, software, applications, hardware, browser information, internet and on-line usage information and in-game information. The foregoing data may be used and disclosed in accordance with this Privacy Policy and the privacy policy of the company providing the ad serving technology.

YOU RECOGNIZE AND AGREE THAT THE ADVERTISING COMPANIES WHO DELIVER ADS FOR CUPCAKE MAY COMBINE THE INFORMATION COLLECTED WITH OTHER INFORMATION THEY HAVE INDEPENDENTLY COLLECTED FROM OTHER SERVICES OR PRODUCTS. These companies collect and use information under their own privacy policies. These ad serving technologies are integrated into Services; if you do not want to be subject to this technology, do not use or access Services. Although Cupcake takes commercially reasonable steps to instruct such advertising companies to comply with the terms and conditions of this Privacy Policy, Cupcake does not have access to or control of third party technologies.

Personal Data

For purposes of this Privacy Policy, “personal data” means personally identifiable information that specifically identifies you as an individual.

Likely situations when you make personal data available to Cupcake include, but are not limited to: (i) registration for Services, contests and special events; (ii) accessing Services using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; and (iv) otherwise through use of Cupcake Services where personal data is required for use and/or participation.

The types of personal data may vary depending on the type of activity you are engaged in. The personal data Cupcake may collect, process and use may include, but are not limited to your name, screen/nick name, Cupcake Services’ or third party service ID, e-mail address, photo or other image, birthdate, sex, address, friend connections, avatar image; and location (only if directly identifiable to you, otherwise Cupcake treats location as non-personal data).

Cupcake may use collected personal data for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving) and to further develop the Services and other Cupcake services and products. Cupcake may combine non-personal data with personal data.

Cupcake may use your personal data to send messages to you with informative and/or commercial content about Cupcake’s services or third party products and services Cupcake thinks may be of interest to you, such as new features and services, special offers and updated information.

Please note that certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, Cupcake may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to Cupcake. This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, your country, your language, your time zone, the organizations and links on your profile page, the names and profile pictures of your social networking site “friends” and other information you have included in your social networking site profile. Cupcake may associate and/or combine as well as use information collected by Cupcake and/or obtained through such social networking sites in accordance with this Privacy Policy.

Disclosure and Transfer of Personal Data

Cupcake collects and processes personal data on a voluntary basis and it is not in the business of selling your personal data to third parties. Personal data may, however, occasionally be disclosed in accordance with applicable legislation and this Privacy Policy. Additionally, Cupcake may disclose personal data to its parent companies and its subsidiaries in accordance with this Privacy Policy.

Cupcake may hire agents and contractors to collect and process personal data on Cupcake’s behalf and in such cases such agents and contractors will be instructed to comply with our Privacy Policy and to use personal data only for the purposes for which the third party has been engaged by Cupcake. These agents and contractors may not use your personal data for their own marketing purposes. Cupcake may use third party se

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